Kabani-the other direction is a non-profit organisation promoted by a group of people who love their native land and want you to love it too. We are working along the lines of community-based tourism, so that the benefit of this venture helps in the development of local communities. We are organising awareness programmes on the impacts of tourism, the environment, and creating opportunities for alternative forms of travel. We are investigating the impacts of tourism on local communities and the environment. We believe that a ‘community and tourist participatory model’ can promote positive environmental and cultural ethics. We promote travel, which supports these goals.